DARTT Valve Company

The DARTT Valve is a sophisticated device designed to tackle critical challenges in downhole oil pumps. The owners of DARTT Valve Company approached us to refresh their brand and create a modern website. They wanted to retain the original logo's icon representation of the valve and its iconic cherry red color. To achieve this, we modernized the logo with a new sans-serif typeface and a 3D-like dartboard feature. We also enriched the color palette with additional shades of red for depth and shades of grey for contrast.

Next, our team designed new business cards and an informational rack card for use at trade shows, giving the DARTT Valve team a contemporary and cohesive look. We completed the project by developing a streamlined, informative website featuring custom iconography and visuals.